![]() Their Road To Greatness tour has pulled its trailer into various events from sports, college campuses, even military air shows. Instead of competing for headlines and the attention of a splintered audience, PlayStation has invested in outreach. The company has also been proving this generation that while E3 can be helpful for most, it isn’t crucial for everyone. It sits in that sweet spot where you can’t be too comfortable but certainly able breathe just a bit. PlayStation being the unquestioned winner of the hardware sales (as of April 2018 was around 76 million units sold) this time around isn’t feeling a pressure to be first out of the gate. It would be hard to dispute Sony may just not have anything to talk about, the big three have made no secret their R&D teams are in full development mode on next-generation hardware. So why try to sell snake oil when you need goodwill heading into a new generation of hardware? However, these just aren’t ready to be talked about outside of a possible logo or single piece of art. Every developer such as Sony Santa Monica and Guerrilla Games has shifted into next-gen development on no-brainer follow ups to their massive PS4 hits. The Last of Us Part 2, Ghosts of Tsushima, and the 70 years its felt like we’ve known about Death Stranding don’t leave any surprises that could potentially be in game enthusiasts hands soon. PlayStation not having anything to talk about could be blamed on firing its guns off too soon. ![]() It means those attending E3 2019 will not see Sony in an official capacity outside of some third party publishers and devs who use PS4’s to show off their games. For one, shortly after Variety’s story, PlayStation put out a statement saying they would not have any sort of activation or press conference around E3. Sony themselves have already answered a few questions about their decision to not have a presence at E3. A show, which celebrated all things PlayStation annually these past four years, but we’ll get to why that’s important in a bit. ![]() This news is coming in a year where PlayStation opted not to have its PlayStation Experience again this December. Most saw it as a sign Sony had nothing to talk about and that we certainly wouldn’t be getting new PS5 hardware in 2020. In the hours following the announcement, both fans and publications shifted into uproar about what Sony’s (as of this moment) single year absence from the largest gaming trade show in North America means for the company. Earlier this week an announcement of who will be E3 partners from its governing Entertainment Software Association body notably left out Sony PlayStation, later Variety would confirm with Sony on its intent to not exhibit at E3 2019.
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